1. What personal data does Algorigin collect?

Algorigin collects the personal data that you make available. These are, on the one hand, those that you yourself make available to Algorigin and, on the other hand, those which are entered automatically or manually during contacts with Algorigin.

1.1 Customer data:;

• first name and last name;
• year of birth;
• buying habits;
• delivery address;
• billing address;
• Payment method (by card, Paypal, PostFinance, QR-bill)
• language preferences;
• phone number(s);
• email address(es) and password for your customer account with Algorigin;
• customer numbers;
• information regarding subscription to newsletters or other advertising vectors;
• consent to receive advertising;
• online customer account information (including opening date, username);
• affiliation with groups within the scope of the Algorigin commercial activity;

1.2 Data relating to customer activity:

• data relating to contracts (including date, nature and content of the contract, parties to the contract, contractual duration and value as well as claims asserted on the basis of the contract);
• purchase information (including date, place and time of purchase, type, quantity and value of goods or services purchased, shopping cart, interrupted shopping cart, payment methods used, paying office, purchase history);
• customer service information (including merchandise returns, complaints, warranty cases, delivery information);
• session data relating to visits to our internet pages, apps for mobile devices or offers on internet platforms, media portals or social networks (including duration and frequency of visits, pre-selected languages ​​and countries, browser information and computer operating system, Internet protocol addresses, keywords and search results, rating issued);
• location data when using portable devices;

 

2. For what processing operations does Algorigin collect your personal data?

The Algorigin company collects and records personal data to carry out the following processing:

• Management of the customer account, shopping cart and orders;
• Management of payment and credit operations;
• Delivery operations management;
• Customer relationship management (telephone / chat / email), after-sales service order tracking, product returns and refunds;
• Recording of exchanges between customer service and the customer by telephone or chat; for service improvement purposes;
• Customer satisfaction management (Collection of customer reviews on products and customer service performance);
• Fight against fraud during order payment and management of unpaid debts after order;
• Fight against fraud during order payment and management of unpaid debts after order;
• Operations of statistics, analysis, selection and segmentation of customers in order to improve customer knowledge;
• Sending targeted commercial offers by email, by mobile notifications, on social networks, on other websites or any other medium;
• Personalization of sites (mobile and desktop) and applications according to customer affinities;
• Measuring site traffic (mobile and desktop) and mobile applications;
• Provision of sharing tools on social networks;
• Setting up competitions and advertising games;
• Sharing information with business partners.

For processing requiring the collection of consent, the data subject has the right to withdraw their consent by making a request by sending an email to info@algorigin.com.

 

3. Who collects personal data?

The company which collects personal data and implements data processing is:

Algorigin AG, Route des Jeunes 9, 1227 Acacias (Geneva), Switzerland, tel. +41 (0)22 552 01 25, info@algorigin.com, www.algorigin.com, IDE: CHE-456.417.288

 

4. Why does Algorigin collect and process your personal data?

Algorigin processes your personal data for multiple purposes, including for one or more purposes listed below:

4.1 Goals related to our merchandise and service offerings:

• preparation and sale of our goods and services;
• execution of orders and contracts, namely the operations of sending order confirmations, shipping and delivery, as well as delivery and invoicing operations;
• organization and delivery of courses, seminars or training;
• organization and provision of customer service services;
• organization and execution of market studies and opinion polls.

4.2 Goals related to customer communication:

• preparation, management and execution of customer communications by post or via electronic means of communication;
• commercial communication by post as well as by telephone, fax, e-mail, voice information, text messages (SMS), multimedia messaging (MMS), video information or instant messaging (Instant Messaging);
• evaluation of the use of our offers by telephone, fax, e-mail, voice information, text messages (SMS), multimedia messaging (MMS), video information or instant messaging (Instant Messaging) covering points such as genre, frequency, duration and exact location of use.

4.3 Goals linked to specific activities and events:

• organization and execution of competitions or lotteries, namely informing winners and publishing the names of these persons on our Internet pages and apps for mobile devices as well as via our offers on Internet platforms, multimedia portals or social networks;
• organization and realization of specific events such as promotional activities, sponsorship activities or cultural and sporting events.

4.4 Goals related to the analysis of customer behavior:

• individualized and personalized but also anonymous and group recording and analysis of past and current customer behavior and purchasing habits when using the offers offered on our Internet pages, apps for mobile devices, Internet platforms, portals multimedia and social networks;
• individualized and personalized – but also anonymous and group – identification, classification and analysis of current and potential customer needs and interests;
• individualized and personalized – but also anonymous and group – classification and analysis of customer behavior as well as customer potential;
• statistical evaluation of customer behavior based on anonymized customer data;
• linking your newly collected personal data with those already previously collected by Algorigin;

4.5 Goals related to direct marketing:

• simplification of processes, particularly those of purchasing or reservations, and exploitation of findings drawn from the analysis of customer behavior carried out with a view to constantly improving all merchandise and service offerings;
• prevention of unnecessary advertising using findings from the analysis of customer behavior carried out with a view to individualized and personalized direct marketing;
• sending individualized and personalized advertising by post or by telephone, fax, e-mail, voice information, text messages (SMS), multimedia messaging (MMS), video information or instant messaging (Instant Messaging);
• individualized and personalized adaptation of offers and advertising distributed on our Internet pages or apps for mobile devices or in our channels on Internet platforms, multimedia portals and social networks.

 

5. On what legal basis does Algorigin collect and process your personal data?

User privacy is protected by regulations. Under data protection regulations, Algorigin is only permitted to use the personal data of its users if it has a valid legal basis. Algorigin must ensure that it has one or more of the following legal bases:

• the performance of a contract (for example to process and fulfill an order for goods or to open and manage an Algorigin account), or;
• the execution of a legal obligation (e.g.: retention of invoices), or;
• when it is in the legitimate interest of Algorigin, or;
• When the user has given consent.

A “legitimate interest” of Algorigin must not go against the rights and freedoms of users. Examples of legitimate interests mentioned in the GDPR include fraud prevention, direct marketing and data sharing within a group of companies.

 

6. To whom are your personal data transmitted?

Your data may be transmitted to Algorigin partners who may process the data on their behalf (third-party recipients) or solely on behalf and according to the instructions of Algorigin (third-party subcontractors).

The recipients of the data are:

• the banking institutions
• Police authorities in the context of legal requisitions concerning the fight against fraud
• Commercial partners and in particular marketing and advertising agencies.

Algorigin also uses subcontractors for the following operations:

• secure payment on sites and mobile applications;
• the fight against fraud and the recovery of unpaid debts;
• shipping your orders and packages;
• Managing chat, telephone calls, their possible recordings and sending postal letters;
• Personalization of site content;
• Carrying out technical maintenance and development operations for the website, internal applications and the Algorigin information system;
• The collection of user feedback;
• Sending commercial prospecting emails and mobile notifications.

Algorigin may also share personal data if the structure of the Algorigin group changes in the future, in the event of a sale, transfer or merger of the company or part thereof, or if Algorigin acquires or merges with another company.

If such a transaction takes place, Algorigin will ensure that the other party complies with data protection legislation.

 

7. What are your rights regarding your data?

Any natural person using the service has the right to exercise the following rights:

• An access right,
• A right of rectification,
• A right to object and delete the processing of your data,
• A right to object to profiling,
• A right to the limitation of processing,
• A right to data portability.

Finally, when Algorigin detects a personal data breach likely to cause a high risk to your rights and freedoms, you will be informed of this breach as soon as possible.

These rights can be exercised with the company Algorigin which collected the personal data in the following way:

 

Electronically, by writing an email to info@algorigin.com.

The request must be accompanied by proof of identity.

Algorigin sends a response as quickly as possible after exercising the right.

If you exercise a right to object to marketing profiling, you are informed that you will continue to receive commercial solicitations but these will be less relevant and will no longer be targeted according to the person's interests.

 

8. How long does Algorigin keep your data?

8.1 Data Retention

Algorigin keeps your personal data for as long as it seems essential or appropriate to ensure compliance with the laws in force or as long as they meet a necessity with regard to the objectives for which they were collected. Algorigin erases your personal data as soon as it has lost its usefulness and, in any case, at the end of the maximum retention period set by law.

8.2 In case of death

You can formulate directives relating to the conservation, erasure and communication of your personal data after death in accordance with article 40-1 of law 78-17 of January 6, 1978. These directives may be general or particular.

 

9. Is the data sent outside of Switzerland?

You are informed that personal data concerning you may be transmitted for the purposes of the purposes defined above to companies located in countries outside Switzerland but presenting an adequate level of protection with regard to the protection of personal data .

Prior to the transfer outside Switzerland, and in accordance with the regulations in force, Algorigin implements all the procedures required to obtain the guarantees necessary to secure such transfers.

 

10. Holder of the collected data file 

The holder of the collected data file is: Shopify Inc. in Ottawa, Ontario.

 

11. What commercial solicitations may be sent to you

11.1. Principles applicable to Algorigin

Algorigin uses your contact details to send you targeted advertisements in particular by email, postal mail, SMS, mobile notification, on social networks or third-party websites.

In this context, Algorigin undertakes to respect the rules applicable to each prospecting channel.

11.2. Email and SMS Prospecting

Algorigin complies with the rules laid down by federal law which provides for the express prior collection of your consent for the sending of commercial prospecting by electronic means (e-mail or SMS).

Therefore, when creating your account on the site, you are expressly asked for your consent:

• to receive offers from Algorigin by email;
• to receive offers from Algorigin by SMS.

Algorigin will not send you personalized requests by email or text message if you have not consented to them.

There is an exception in the event that the User, without having given their prior consent, may however be approached as long as they are already a customer of Algorigin and the purpose of the prospecting is to offer similar products or services. .

In all cases, the User has the possibility to object to the receipt of these requests by carrying out the following actions:

– When creating the account, check “no” in the boxes related to prospecting;

– For email, by clicking on the unsubscribe link provided in each email or by going to your Algorigin account in the newsletter section;

– For SMS, by sending a stop SMS to the number indicated therein or by going to your Algorigin account in the newsletter section;

– By contacting customer service.

11.3. Retargeting E-Mail

After browsing the Algorigin site, you receive an Email even though you have not given your Email address to Algorigin.  How is this possible?

Algorigin uses the services of companies whose role is to identify Internet users who have already visited its website and to send them personalized emails.

These companies use cookies to distinguish users and then personalize the advertisements they receive based on their browsing history.

11.4. Who collected my email address?

This processing involves partners who have already collected your email address, as well as your consent to authorize the sending of advertising.

You can object to this type of processing by sending an email to info@algorigin.com.

11.5. Sales prospecting by telephone

Algorigin may contact you by telephone to offer you offers on products or services.

If you do not wish to be contacted, you have the possibility to exercise your right of opposition to Algorigin by sending an email to info@algorigin.com.

 

12. What security measures are taken to protect my data?